Metsä Board, a leading European producer of premium virgin fibre-based board and member of the Metsä Group, has published a web-based impact report that highlights the importance of sustainable packaging. Metsä Board has prepared the report in cooperation with experts from AskKauko, a Finnish start-up company in the software industry that develops next-generation impact communication solutions.
The importance of packaging in protecting food - whether in transport, business or the home - is illustrated by the consequences of food waste: this serious environmental problem accounts for almost 10% of global greenhouse gas emissions. In the report, up-to-date statistics and information on packaging materials are supplemented by slideshows and calculators. They encourage users to take a closer look at how the choice of packaging material can have a positive impact on the environment, for example by switching from plastic to cardboard packaging.
Sari Pajari, SVP Sales and Marketing at Metsä Board, explains: "We want to make sustainability issues and facts about the importance of packaging more widely available. The interactive report is a new medium that we are testing as a pilot project with a Finnish start-up company. It offers new and interesting opportunities to present facts and actively involve users".
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