US-based Association of International Metallizers, Coaters and Laminators (AIMCAL) presented its 2020 Product of the Year award to Hazen Paper Company for an Arctic Blue Gin package featuring images of flaming Northern Lights. Metsä Board, the leading European producer of premium fresh fibre paperboards and part of Metsä Group, designed the package structure, the original graphics and the embossing. The impressive package uses the lightweight and strong MetsäBoard Pro FBB Bright folding boxboard 350 g/m2.
“Producing a highly challenging holographic package requires a lot from the material. Smoothness and stiffness are needed to get the large hologram surface adhered to the paperboard without any flaw. Here the Metsä Board team was able to deliver,” says John Hazen, president of Hazen Paper Company. “The paperboard has a very uniform smooth surface, scores and folds exceptionally well, and has economic and environmental superiority. It is an optimal paperboard for transfer metallising and ideal for a high-end graphic arts application, with both beauty and brawn.”
“We wanted to convey an image of a clean, crisp, winter night, highlighted with northern lights rippling across the Finnish sky. The imagery really stands out and provides exceptional visual elements for maximum brand enhancement,” says Mark Beamesderfer, Packaging Services Director Americas of Metsä Board.
www.metsagroup.com
