By Andy Marken
Last Saturday, the wife went shopping at Stanford Mall...O.K., so that's not unusual and not particularly exciting or for most males.
The next day, she had a thank you email from the associate (there are no clerks today) encouraging the wife to call or better yet, come by (oh, we know what that means) if she had any questions/issues.
The associate even volunteered to let her know from time to time when there were sales, events she thought the wife would be interested in (whoopee!).
A pretty good customer engagement effort.