ReportsnReports.com offers Global M-Commerce Market 2015-2019 a new mobile commerce market research report of 187 pages in its store. The report says growing disposable income, especially in developing countries such as China, is one of the major drivers of the Global M-Commerce market.
Mobile commerce or m-commerce, as it is widely called, is the buying or selling of goods over a mobile-enabled platform. The West, in particular, has been very proactive in adopting this platform to improve commercial transactions. The high adoption of this platform has enabled various retail stores to go online, and adopt more effective marketing strategies. With the proliferation of technology and handheld devices, people are increasingly inclined to use cell phones to carry out their m-commerce activities.
One of the emerging trends in the Global M-Commerce market is the increased awareness of mobile wallet. With the availability of Google wallet and PayPal and the introduction of Apple Pay and various other mobile wallets, there has been growing awareness of mobile wallet among consumers. This has helped in increasing the adoption rate of m-commerce services. Also, this has led to the growth in mobile advertising as it is easier for brands to push their products and services to consumers with 24/7 access via handheld devices. Analysts forecast the Global M-commerce market to grow at a CAGR of 32.23% over the period 2014 - 2019.
According to the "Global M-Commerce Market 2015-2019" report, growing disposable income, especially in developing countries such as China, is one of the major drivers of the market. With increased spending power, people are spending on apparels, electronics, and personal grooming products. With the increasing penetration of smartphones and tablets, consumers are adopting m-commerce for shopping, in-app purchases, and contactless payment.
This report covers the present scenario and the growth prospects of the Global M-commerce market for the period 2015-2019. To calculate market size, the report considers m-commerce sales. The market calculation only includes m-commerce sales performed using smartphones and tablets. It does not include consoles and other portable devices.
The report also provides the vendor landscape and a corresponding detailed analysis of the leading vendors in the Global M-commerce market. It also presents the geographical segmentation of the market. In addition, the report discusses the major drivers that influence the growth of the market and also outlines the challenges faced by vendors and the market at large, as well as the key trends emerging in the market.
The report recognizes the following companies as the key players in the Global M-commerce Market: Alibaba Group Holding Ltd., Amazon.com Inc., Apple Inc., ASOS.com, Bank of America Corp., Barnes & Noble Inc., BlackBerry Ltd., Costco Wholesale Corp., eBay Inc., Google Inc., MasterCard Inc., Microsoft Corp., Netflix Inc., Office Depot Inc., PayPal Inc., Rakuten Inc., Sears Holdings Corp., Softcard, Staples, Target Corp., Visa Inc., Walmart Inc. and Zynga Inc.
Other Prominent Vendors in the market are: Best Buy, GameStop, Groupon, J. C. Penney, Kohl's, LL Bean, Liberty Interactive, Macy's and Newegg.
Key Regions: Americas, APAC, EMEA
Key Leading Countries: US and China
Market Segmentation by Device: Tablet M-commerce and Smartphone M-commerce
Market Driver: Increase in Disposable Income
Market Challenge: Slow Adoption of Mobile Payments
Market Trend: Increased Awareness about Mobile Wallets
Further, the report states that the slow adoption of mobile payment is one of the major concerns of the market as this will reduce m-commerce sales and eventually lead to the decline of the market. The adoption rate is particularly very low in developing countries, even though the market share of smartphones is high.
